Your information at TDA
Updated 11 November 2026. This notice covers The Digital Academy website at thedigitalacademy.uk and explains the information requested when you use our linked free audit. For privacy questions or to exercise your rights, email guru@thedigitalacademy.uk.
When you request an audit
The audit asks for your name, email address and website URL. You can optionally select your Google business listing. This information is used to generate and save your website and marketing report and handle your request. The audit uses public website and business-listing information. You do not need to provide website, advertising or social account passwords.
Your report contains automated findings from a sample of public pages. It is not a decision about your eligibility for finance, employment or other services. Treat the report link as private if it contains information you do not want to share.
Enquiries and booking a call
If you contact TDA, we receive the details you send and use them to respond and discuss the support you requested. The optional 30-minute call is booked through Google Calendar. Google processes the booking information you enter under its own privacy terms.
Marketing emails
The audit has a separate optional checkbox for tips, newsletters and offers. You can request your report without ticking it. You can withdraw marketing consent at any time using the unsubscribe link in an email or by contacting us. Withdrawing consent does not affect processing already carried out.
Website data and providers
Our WordPress website uses WPMU DEV hosting, security, backup and content-delivery services. Technical information such as IP addresses, browser information and requests may be processed to deliver and protect the website. Google Analytics, Google advertising tags, Meta Pixel and an SE Ranking audit widget are present in the current website configuration. They can process browser, device and website-interaction information. See our cookie policy for the current controls and their limitations.
Embedded services, including the audit and videos, and external services you choose to open may process information under their own notices. Google business lookup terms are available in the audit tool. Providers may process information outside the UK; contact us for details of the arrangements relevant to your request.
Comments
If you submit a comment, WordPress collects the fields shown, your IP address and browser user-agent information to help identify spam. Comments and their metadata are stored for moderation. Approved comments may be public. If an avatar is displayed, a hash of your email may be sent to the Gravatar service.
Retention and your choices
Saved reports and submitted details are retained so TDA can provide the report and respond to your request. Contact us to request deletion or ask about the retention of a particular record. Some records may need to be kept for legal, accounting or security reasons. Marketing consent can be withdrawn independently of a report request.
Your rights
Depending on the circumstances, you can ask to access, correct, erase, restrict or transfer your personal information. You can object to processing, including direct marketing, and withdraw consent where processing relies on it. Contact guru@thedigitalacademy.uk. You can also complain to the UK Information Commissioner at ico.org.uk/make-a-complaint.